January 6, 2025 Professional Bowlers Association

Owen’s Craft Mixers will be the official mixer of the 2025 PBA Tour as part of a sponsorship agreement for the 2025 season.

Owen’s will receive naming rights for the PBA Owen’s Illinois Classic which will be held Feb. 3-8 at Bowlero Vernon Hills in Vernon Hills, Ill. The championship round will air Feb. 8 at 8 p.m. Eastern live on FS1.

Josh Miller and his brother-in-law, Tyler Holland, founded the Portland, Maine-based company in 2016. Miller named the company after his great, great grandfather Owen Woods.

“At Owen’s, we’re always looking for ways to bring people together around fun and memorable experiences,” Miller said. “Partnering with the PBA aligns perfectly with our mission to infuse energy and excitement into every event we’re part of. Bowling is a sport that brings fans together in a way that’s both competitive and celebratory, and we’re thrilled to help elevate that experience with our mixers.”

In addition to naming rights, Owen’s will be integrated into the PBA Tour through a sponsored element during the PBA Owen’s Illinois Classic telecast, branded digital media promotions and fan activations.

An Owen’s signature cocktail will be available for purchase all week at Bowlero Vernon Hills during the PBA Owen’s Illinois Classic.

“This partnership represents a perfect match,” PBA Commissioner Tom Clark said. “Quality, family values, social connections and great fun define Owen’s and bowling, and we are excited to work together.”

For the latest information and updates about the 2025 PBA Tour, visit www.PBA.com and follow the PBA on Instagram, Facebook, X (formerly Twitter), TikTok and YouTube.

About the Professional Bowlers Association

The Professional Bowlers Association (PBA) is the world’s premier organization dedicated to the sport of bowling and its professional competition. The PBA has thousands of members from over 30 countries, competing in events including the PBA Tour, PBA Regional Tour, and PBA50 Tour. The PBA also serves casual and league bowlers through its membership programs, offering access to statistics, awards, and certified tournaments. With millions of fans worldwide, the PBA continues to grow the sport of bowling and inspire the next generation of bowlers.

About Owen’s Craft Mixers

Josh Miller and Tyler Holland bootstrapped Owen’s Craft Mixer's with the mission of democratizing the cocktail, offering consumers a foolproof range of high-quality craft, real ingredient mixers that are convenient and accessible. Today the family-owned and operated brand is the industry’s fastest-growing cocktail mixer and can be found in over 23,000 doors (CVS, Total wine, Walmart, Bevmo, Kroger, and others), at national golf courses, arenas, stadiums and hospitality groups.

For more information on Owen’s Craft Mixers visit www.OwensMixers.com. For further information about Owen’s Craft Mixers, please contact the Owen’s Team at [email protected].