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The new owners of the PBA achieved their initial goals of moving the headquarters to
Seattle and hiring key sports marketing executives to manage the day-to-day operations
of the organization. Some additional achievements include:
Hired former Nike sports marketing executives to fill key executive positions,
including current Commissioner/CEO Fred Schreyer and current Board Member Steve Miller.
In 2008, PBA hired Tom Clark as Vice-President/COO. Clark was the former USBC VP
of Marketing and Communications and a former USA Today sports editor.
In 2005, signed a three-year, multi-million dollar deal with Denny’s to serve as
the Tour’s first-ever title sponsor.
In 2008, signed a three-year, multi-million dollar deal with Lumber Liquidators to
serve as the Tour’s title sponsor.
Signed an exclusive three-year deal (with a three-year option) with ESPN in 2001.
Re-signed three-year extension in June, 2004. In addition, ESPN produces and runs
promotional spots each year on ESPN and ESPN2 to point viewers toward PBA telecasts.
Implemented a PBA membership drive which brought membership to an all- time high of
4,290 in May, 2006.
Secured "appointment television" - same day and time of the week for fans to watch
weekly telecast.
During 2004-05 season average household impressions and viewers increased
12-percent apiece compared to the previous season. In addition, both figures were the
highest numbers since the new ownership took over in 2000.
Average ratings (0.9) increased 10-percent compared to the previous season. That also
set a new mark for the PBA on ESPN since the new ownership took over in 2000.
The 2005 PBA Dallas Open telecast drew a 1.8 rating and was viewed by 1,604,544
households, a record number of households for a live PBA telecast on ESPN.
The PBA, working with ESPN and Motel 6, created special programming with the p
ost-season PBA Motel 6 Roll to Riches.
In 2004, hired Tulsa-based Winnercomm to develop roster of PBA sponsors and re-vamp
look and feel of ESPN telecasts. Since Winnercomm has come on board, major sponsors such
as Denny’s, Motel 6 and Ace Hardware have joined the PBA.
After having two sponsors for the 2001-02 season, the PBA now has 13. These sponsors
have integrated their PBA sponsorship with their products or are incorporating promotions
around the sponsorship. (ex. Motel 6 – Roll to Riches).
Increased the overall prize fund by 139% starting with the 2001-02 season. The total
prize fund for the 2001-02 season was $4.3 million (compared with $1.8 million from
fall 2000/winter 2001).
Over $9 million in prize money is distributed over the Lumber Liquidators PBA Tour,
PBA Regional Tour, PBA Senior Tour and PBA Women’s Series.
Set a defined season (October through April).
In 2008, hired sports public relations agency Brener Zwikel & Associates to help
promote its 2008-09 season.
Changed the format of all standard tournaments to create compelling, head-to-head
competition.
Re-launched www.pba.com, with an updated design giving the site a sharper look
with improved navigation. It also includes statistical information on every tournament
in PBA history.
Modified the dress code so that bowlers can develop their unique personalities.
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